Proposal Management
MarksCom understands that every proposal submission is ultimately a marketing and sales document. The final submission must not only be compliant with the requirements defined by the customer, but also provide a compelling message that’s consistent with your corporate brand. To ensure your proposals are equally compliant and compelling — and thus, successful — MarksCom offers the entire life cycle of proposal management support, including kick-off, content development, editing, graphic design, review, production, and delivery. We engage the entire proposal team — internally and externally — to ensure smooth and on-time proposal development, from the original RFI through the RFP release to delivery.
We quickly and seamlessly work with your team, both internal and your partners, to support any proposal-related tasks, from content development and process planning and management, to compliance reviews and desktop publishing, and everything in between. We have the flexibility to work within your processes in order to ensure the smoothest, easiest proposal development possible. We are here to support and enhance your team, or act as your go-to proposal shop if you lack the internal resources.
Services include:
- Strategic proposal direction
- Process management
- RFI / RFQ / RFP evaluation
- Content development
- Volume management
- Graphics management
- Reviewing & editing
- Color review management
- Desktop publishing
- Proposal management training
Capture Management
Capture Management lays the foundation for a successful bid, providing the guidance necessary for the Proposal Team to develop the most compelling submission possible. MarksCom augments your capture team, acting as a fresh set of eyes to ensure you develop the most powerful win themes, identify and address any weaknesses early on through a comprehensive gap or SWOT analysis, and identify the ideal overarching win strategy and approach. This enables the Proposal Team to more easily develop a winning response.
Services include:
- Strategy development
- Opportunity analysis
- Win theme development
- Capture management training
Strategic Marketing
Any proposal submission is ultimately a Marketing document, and should be consistent with the rest of your marketing communications materials. MarksCom Proposal Management leverages more than 20 years of marketing, messaging, and brand management expertise to help hone your message into the most powerful version possible. Whether you need help defining your brand, honing your message to truly resonate with your target audience, creating powerful collateral and sales tools to support your sales team, or developing brand awareness and lead generation campaigns, MarksCom has the Marketing expertise to help you grow your business quickly and cost effectively.
Services include:
- Brand / visual identity development
- Sales materials development
- Brand awareness programs
- Lead generation programs
- Media relations